These people are the crowd, and it’s your job as a business owner to create products they love. By leveraging crowdsourced ideas with machine learning and artificial intelligence, organizations can make faster decisions to save money and generate more revenue. The crowd can provide a diverse set of thinking in your decision making process, all backed by big data and industry feedback across multiple categories. For example, what if a famous tech blogger that provided an expert opinion for the design of Apple’s iPhone, could also provide feedback for Samsung, LG and Google? Or democratize decision making, making anybody an expert. Take the guesswork out of surveys and collaborate alongside the crowd in a real-time discussion that could be public or private. There is wisdom in the crowd, and nobody is smarter or faster than everybody.